Ayeye Stripped
Mzansi Magic | August 2022
BY Bonolo Modise
PROJECT ROLE: Creative Director | Film Director
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Deliverables
The task was to come up with a show marketing campaign for the new season of Ayeye with a new cast and storyline. The challenge was to make the concept edgy and relevant to the times we live in which are driven so much by social media and lifestyle apps like OnlyFans. The touch points included a TV promo, social media, and DStv in-platform promo material.
CONTRIBUTION
1. Concept. 2. Moodboards. 3. Direction. 4 Directed the edit. 5. Production and delivery of the edit.
Highlights
Stretching a comparatively small budget and delivering a saucy campaign that had tongues wagging across social media.
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CAMPAIGN VISUALS
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Bonolo is a seasoned creative director, dynamic writer and now film/content director from Joburg, South Africa. She is the founder of The Curve Revolution and co-founder of Creative Fixer .Studio
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Bonolo@creativefixer.studio
Johannesburg, South Africa
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Collaborators
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